About Simple, Clean

Simple, Clean was founded on a single desire: to do something easy and simple for my own health.

My name is Nicolas Lassen, and I have always been extremely interested in health and performance optimization. I have been fascinated by how the world around us affects our health, and I have always had a passion for improving myself – my performance, my health, and my well-being.

As awareness around longevity and biohacking began to grow, it felt like a natural direction to go with my education in Sports Science. Little by little, I slowly learned more about longevity.
Through podcasts and other sources, I began to understand how much the chemicals we surround ourselves with can affect our biology.

I was shocked.

Yes, much of this science is still new, and not everything has a large research basis yet. But even if only half is true – hormone disruption, insulin resistance, increased risk of disease, neurodegenerative damage – it should be enough to make one pause and think.

So I started looking more closely at the products I put on my body every single day.
I quickly realized how many products I use without knowing what 80% of the ingredients are. “Fragrance” or “perfume” are trade secrets, meaning that brands can hide hundreds or even thousands of different chemicals behind a single word.

It didn't feel right.

I started looking for alternatives because I truly believe that if you want to optimize your health and performance, you should start with the very simple things. With the foundation – and that must be not affecting your body with harmful substances.
It's the small things – the habits – consistently done, that make the biggest difference. That's what I believe.

And since I couldn't find a deodorant I felt comfortable using every day, I decided to go directly to the suppliers.

That's how Simple, Clean came to be.

Simple, Clean was started with a single desire: to do something easy and simple for my own health.

My name is Nicolas Lassen, and I have always been extremely interested in health and performance optimization. I have been fascinated by how the world around us affects our health, and I have always had a passion for improving myself - my performance, my health, and my well-being.

As awareness of longevity and biohacking began to grow, it felt like a natural direction to go with my education in Sports Science. Little by little, I slowly learned more about longevity.
Through podcasts and other sources, I began to understand how much the chemicals we surround ourselves with can affect our biology.

I was shocked.

Yes, much of this science is still new, and not everything has a large research basis yet. But even if only half of it is true - endocrine disruptors, insulin resistance, increased disease risk, neurodegenerative damage - it should be enough to make one stop and think.

So I started to look more closely at the products I put on my body every single day.
I quickly realized how many products I use without knowing what 80% of the ingredients are. "Fragrance" or "parfum" are trade secrets, meaning that brands can hide hundreds or even thousands of different chemicals behind a single word.

It didn't feel right.

I started looking for alternatives because I truly believe that if you want to optimize your health and performance, you should start with the very simple things. With the foundation - and that must be not to affect your body with harmful substances.
It's the small things - the habits - done consistently, that make the biggest difference. That's what I believe in.

And since I couldn't find a deodorant I felt safe using every day, I decided to go directly to the suppliers.

That's how Simple, Clean came to be.