Simple, Clean was founded with a simple desire: to do something simple and effective for my own health.

My name is Nicolas Lassen, and I have always been extremely interested in health and well-being. I have been fascinated by how the world around us affects our health, and I have always been passionate about improving myself and my health.

When longevity and biohacking began to emerge, it felt like a natural direction for my sports science education. Gradually, I became more knowledgeable about longevity, and through podcasts and other sources, I began to understand how much the chemicals we surround ourselves with can affect our biology.

I was shocked.

Yes, much of this science is still new, and not everything has a massive amount of research behind it yet. But even if only half of it is true – endocrine disruption, insulin resistance, increased risk of disease, neurodegenerative damage – it's enough to make one stop and think.

So I started to look more closely at the products I come into contact with every single day. I quickly realized how much I apply to my own body every single day without knowing what it is.
"Fragrance" or "perfume" is considered a trade secret in the EU, which means that brands can hide hundreds or even thousands of different chemicals behind a single word. This means that you are very likely exposing yourself to a lot of chemicals daily.

I started looking for alternatives to some of the products you inevitably use every day, because I genuinely believe that change starts with small, daily habits. It's the small things, done consistently, that make the biggest difference – that's what I believe.

And since I couldn't find a body wash and shampoo I felt safe using every day, I decided to go directly to the suppliers.

That's how Simple, Clean came to be.